central and peripheral route..

Central Route:
The uno-dos-tres commercial is my best choice for the central route. It was said in the commercial that uno-dos-tres can cure a lot of sickness like cancer, rheumatism and etc. They presented all the good things of the product very well so that the customer will be persuade to buy the said product. They were also a number of people who were interviewed for the product.


Peripheral Route:
The Lucky Me Pancit Canton that was done by Makisig Morales and other kids is my choice for the peripheral route. The commercial was accepted by the people without any hesitation. They're not even thinking of the effects of the Pancit Canton to them. The song and actions done on the said commercial helps a lot in persuading the people to buy the products without thinking of the side effects.